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RCS: Rich Communication for Modern Platforms with Google & Infobip
Date
December 09th, 2025
Time
2:00 PM onwards
Location
Google Office, Bangalore
About the Session
Join an invite-only session designed by Google and Infobip, for visionary platform leaders, partner managers, and strategic decision-makers seeking to shape the future of digital communication. This closed-door event will unveil how platforms can deliver Rich Communication Services (RCS) at scale.
Experience how RCS combines the reliability of SMS with the engaging, interactive capabilities of modern messaging apps. With Infobip managing the end-to-end lifecycle from setup and onboarding to maintenance and support, your platform can seamlessly integrate via robust APIs and AI-driven personalization to elevate user engagement and drive measurable marketing ROI.
Why You Shouldn’t Miss This Session
Discover how you can become an RCS provider.
Learn how to offer an alternative channel for your customers using your existing systems.
Understand how to leverage the broader Android ecosystem through RCS.
RCS with Infobip addresses these challenges — empowering you to:
Help your customers Increase engagement and response rates
Deliver next-level interactive user experiences
Provide an alternative channel to your existing OTT Channels
Leverage a platform that can help you scale globally – with Infobip’s reliable network capabilities
Who Should Attend
Partner Managers
Founders & Office Representatives
Sales & Business Heads
Alliance & Partnership Managers
Register Now
Our Policy
This is the Privacy Notice of Infobip Limited and its subsidiaries and affiliates. At Infobip we aim to do privacy the right way – wherever we operate. We believe that the responsible use of personal data supports business growth and builds strong relationships between partners, consumers, and brands. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact.
It is very important to us to be transparent about the personal data we collect about you, how we use such data, and with whom we share it. That is exactly what this Privacy Notice – including Appendix 1 – contains. It is divided into several sections for easier navigation. In addition to this Privacy Notice, we will also sometimes provide you with additional just-in-time privacy information where appropriate.
If you want to review first our simplified plain language overview of some of our key privacy practices, please see here.
We use the following definitions in this notice:
The term “Infobip” or “us” or “we” or “our” refers to the company Infobip Limited as well as to its subsidiaries and affiliates. Occasionally, we might also use the term “Infobip Group” to refer to Infobip Limited and its subsidiaries and affiliates.
The term “you” refers to a natural person (an individual) whose personal data Infobip collects and processes.
The term “Services” means Infobip’s cloud-based communication (CPaaS – Communications Platform-as-a-Service and SaaS – Software-as-a-Service) and other products and services.
The term “personal data” means any information about you from which you can be identified, directly or indirectly.
The term “controller” means the organisation which determines the purposes and means of the data processing and is responsible for processing such data in a manner consistent with the applicable privacy law.
The term “processor” means an organisation who processes personal data on behalf of the controller.
The term “applicable privacy law” means all laws and regulations applicable to the processing of given personal data (e.g. the General Data Protection Regulation (EU) 2016/679, the UK GDPR, or the UK Data Protection Act 2018). Please see the country-specific addenda for more information.
The term “Infobip” or “us” or “we” or “our” refers to the company Infobip Limited as well as to its subsidiaries and affiliates. Occasionally, we might also use the term “Infobip Group” to refer to Infobip Limited and its subsidiaries and affiliates.
The term “you” refers to a natural person (an individual) whose personal data Infobip collects and processes.
The term “Services” means Infobip’s cloud-based communication (CPaaS – Communications Platform-as-a-Service and SaaS – Software-as-a-Service) and other products and services.
The term “personal data” means any information about you from which you can be identified, directly or indirectly.
The term “controller” means the organisation which determines the purposes and means of the data processing and is responsible for processing such data in a manner consistent with the applicable privacy law.
The term “processor” means an organisation who processes personal data on behalf of the controller.
The term “applicable privacy law” means all laws and regulations applicable to the processing of given personal data (e.g. the General Data Protection Regulation (EU) 2016/679, the UK GDPR, or the UK Data Protection Act 2018). Please see the country-specific addenda for more information.
Infobip is a Communications Platform-as-a-Service (CPaaS) and Software-as-a-Service (SaaS) provider. While providing Services to our customers, we act either as the controller or the processor, depending on the situation.
Our activities as processor
Our customers are mainly companies that integrate our Services into their business operations through their own software applications (via API) or by using Infobip Portal, our web interface. By using our cloud communications platform, our customers are able to send or exchange their communications with their end-users using different communication channels (SMS, email, voice etc.). We are not in a direct relationship with our customers’ end-users, so we distribute these communications through telecom operators and other communications providers. When we do this, we act as the processor on behalf of our customers, and process the relevant data for the sole purpose of providing our Services to them. We do that within limits and according to customers’ instructions and in line with the Services terms and conditions, agreement for Services, or data processing or similar agreement concluded with the customer.
For example, when you, as an end-user of our customer are the recipient of communication that our customer sent you by using our platform (such as an SMS message), we send that customer’s communications acting on behalf of our customer. That means that the customer is the controller, and Infobip is the processor. Any request we may receive from customers’ end-users regarding their rights related to our activities taken on behalf of our customers will be forwarded to customers, or the end-users will be asked to contact them directly.
Our activities as controller
This Privacy Notice describes the activities which Infobip undertakes as controller. Infobip is a controller when we process personal data for our own purposes and do not act on behalf of someone else. We are committed to processing that data as described in this Privacy Notice and respecting all obligations arising from the applicable privacy law.
Our activities as processor
Our customers are mainly companies that integrate our Services into their business operations through their own software applications (via API) or by using Infobip Portal, our web interface. By using our cloud communications platform, our customers are able to send or exchange their communications with their end-users using different communication channels (SMS, email, voice etc.). We are not in a direct relationship with our customers’ end-users, so we distribute these communications through telecom operators and other communications providers. When we do this, we act as the processor on behalf of our customers, and process the relevant data for the sole purpose of providing our Services to them. We do that within limits and according to customers’ instructions and in line with the Services terms and conditions, agreement for Services, or data processing or similar agreement concluded with the customer.
For example, when you, as an end-user of our customer are the recipient of communication that our customer sent you by using our platform (such as an SMS message), we send that customer’s communications acting on behalf of our customer. That means that the customer is the controller, and Infobip is the processor. Any request we may receive from customers’ end-users regarding their rights related to our activities taken on behalf of our customers will be forwarded to customers, or the end-users will be asked to contact them directly.
Our activities as controller
This Privacy Notice describes the activities which Infobip undertakes as controller. Infobip is a controller when we process personal data for our own purposes and do not act on behalf of someone else. We are committed to processing that data as described in this Privacy Notice and respecting all obligations arising from the applicable privacy law.
The main entity responsible for processing of personal data as described in this Privacy Notice – the controller – is Infobip Limited, 35-38 New Bridge Street, Fifth Floor, London EC4V 6BW, United Kingdom with a registration number 7085757.
For the purposes of EU data protection laws, Infobip Limited has appointed its EU-based Data Protection Officer (‘DPO’) as our EU Representative. Our DPO is contactable via the email address data-protection-officer@infobip.com.
Please note that depending on the specific contractual agreement applicable to you and the given processing activity, another Infobip subsidiary or affiliate may be a controller for your personal data. Contact details of all Infobip subsidiaries and affiliates are available at /offices.
If you have any questions regarding this Privacy Notice or our privacy practices, you may contact our Privacy team and Data Protection Officer via the email address data-protection-officer@infobip.com.
For the purposes of EU data protection laws, Infobip Limited has appointed its EU-based Data Protection Officer (‘DPO’) as our EU Representative. Our DPO is contactable via the email address data-protection-officer@infobip.com.
Please note that depending on the specific contractual agreement applicable to you and the given processing activity, another Infobip subsidiary or affiliate may be a controller for your personal data. Contact details of all Infobip subsidiaries and affiliates are available at /offices.
If you have any questions regarding this Privacy Notice or our privacy practices, you may contact our Privacy team and Data Protection Officer via the email address data-protection-officer@infobip.com.
Most of the personal data we process is provided to us directly by you when you for example use our Services, visit our website, register for an event, participate in our research initiatives, submit an application form, or otherwise communicate with us.
We also receive personal information from other sources, such as in the following situations:
If you are employed by or represent one of our customers or suppliers they may provide us with certain information so that you can use our Services
If you are an end-user of one of our customers they may provide us with certain information in order to use our Services
If you participate in our market research, we may receive information from our third-party provider related to that research
If you visit our website or use our Services, we automatically collect certain information, such as your Internet protocol (IP) address, user settings, cookie identifiers, and other unique identifiers, browser or device information, and location information (including approximate location derived from IP address). For more information about how we collect data through cookies please visit our Cookie Policy
If you apply for a job, we may receive information from providers of background check services, or collect information from LinkedIn or other publicly available sources or from data enrichment providers (where permitted by local law)
If you are named as a referee by our job applicant, we may receive certain information so that we can connect with you as part of our recruitment process.
We also receive personal information from other sources, such as in the following situations:
If you are employed by or represent one of our customers or suppliers they may provide us with certain information so that you can use our Services
If you are an end-user of one of our customers they may provide us with certain information in order to use our Services
If you participate in our market research, we may receive information from our third-party provider related to that research
If you visit our website or use our Services, we automatically collect certain information, such as your Internet protocol (IP) address, user settings, cookie identifiers, and other unique identifiers, browser or device information, and location information (including approximate location derived from IP address). For more information about how we collect data through cookies please visit our Cookie Policy
If you apply for a job, we may receive information from providers of background check services, or collect information from LinkedIn or other publicly available sources or from data enrichment providers (where permitted by local law)
If you are named as a referee by our job applicant, we may receive certain information so that we can connect with you as part of our recruitment process.
5.1 When we provide Services to our customers
5.1.1.To enter into an agreement, create the customer’s account, and provide the necessary support to enable the customer to use our Services
5.1.2. To enable customers to exchange their communications through our Services, ensure the security of our network and Services, and handle billing and payments
5.1.3. To improve our products and Services
5.2. When you provide your products or services to us
5.3. When you contact us with a question about our products and services and when we are looking for new business opportunities
5.4. When we send you our email or other marketing communications
5.5. When you register for, attend, or speak at our webinar, business breakfast, developer meetup, or other events
5.6. When we perform research activities
5.6.1. When we perform anonymous market research activities
5.6.2 When we perform in-depth market research interviews
5.6.3. When we perform user experience research
5.7. When you visit our website
5.8. When you apply for a job or internship with us or when you sign up to receive job posting updates
5.9. When you reach out to us regarding our social impact initiatives or when we collaborate on such initiatives
5.10. When you visit our offices or premises
5.1.1.To enter into an agreement, create the customer’s account, and provide the necessary support to enable the customer to use our Services
5.1.2. To enable customers to exchange their communications through our Services, ensure the security of our network and Services, and handle billing and payments
5.1.3. To improve our products and Services
5.2. When you provide your products or services to us
5.3. When you contact us with a question about our products and services and when we are looking for new business opportunities
5.4. When we send you our email or other marketing communications
5.5. When you register for, attend, or speak at our webinar, business breakfast, developer meetup, or other events
5.6. When we perform research activities
5.6.1. When we perform anonymous market research activities
5.6.2 When we perform in-depth market research interviews
5.6.3. When we perform user experience research
5.7. When you visit our website
5.8. When you apply for a job or internship with us or when you sign up to receive job posting updates
5.9. When you reach out to us regarding our social impact initiatives or when we collaborate on such initiatives
5.10. When you visit our offices or premises
We may engage suppliers (also known as vendors or service providers) to help us in the processing of your personal data for the activities that we conduct as a controller and that we describe in this Privacy Notice. Since we are a global company, we may also share your personal data with our subsidiaries and affiliates as part of our daily operations. Any such sharing within the Infobip Group is regulated by intercompany agreements on personal data processing and transfer.
Before engaging any new supplier, we perform a security and privacy assessment. Where such supplier acts as our processor we ensure that the processing of personal data is governed by a written data processing agreement.
Notwithstanding the foregoing, as a rule, we do not share personal data with third parties except when strictly necessary and on a need-to-know basis, such as with:
Telecom operators and other communications service providers when necessary for the set-up of proper routing and connectivity. We are able to deliver messages that our customers send to their end-users, independent of where they are located, through our connections with telecoms and other communications providers (such as Whatsapp, Viber, Facebook, Kakaotalk, Line, or Telegram). Service and technology providers to the extent strictly necessary for them to perform specific actions on our behalf. These might be related both to our Services (e.g. as part of the functionality of our Services) and to our other processes (e.g. utilizing a software provider to manage our job application process). Third parties when required to comply with our legal obligations. We may share your personal data with authorised legal authorities due to relevant legislation, such as a judicial proceeding, court order, or legal process served on us (e.g. for criminal procedures) or because of threats to public security, regulatory requirement, or in the context of investigations or bankruptcy. As a communications provider, we are required to retain certain communications-related data for law enforcement purposes and will be required to share that data with authorized law enforcement authorities upon their request. Also, if we are under an obligation to demonstrate compliance with relevant accounting, financial and tax legislation, your data can be shared with auditors and tax authorities for those purposes. Advertising partners that we might use as part of our marketing activities. More information is listed in our Cookie Policy along with an explanation of how to adjust your cookie settings when visiting our website. Merger and acquisition stakeholders as part of disclosure in the event of a merger, sale, or other asset transfer. Your information may be transferred as part of such a transaction, as permitted by law or contract.
Before engaging any new supplier, we perform a security and privacy assessment. Where such supplier acts as our processor we ensure that the processing of personal data is governed by a written data processing agreement.
Notwithstanding the foregoing, as a rule, we do not share personal data with third parties except when strictly necessary and on a need-to-know basis, such as with:
Telecom operators and other communications service providers when necessary for the set-up of proper routing and connectivity. We are able to deliver messages that our customers send to their end-users, independent of where they are located, through our connections with telecoms and other communications providers (such as Whatsapp, Viber, Facebook, Kakaotalk, Line, or Telegram). Service and technology providers to the extent strictly necessary for them to perform specific actions on our behalf. These might be related both to our Services (e.g. as part of the functionality of our Services) and to our other processes (e.g. utilizing a software provider to manage our job application process). Third parties when required to comply with our legal obligations. We may share your personal data with authorised legal authorities due to relevant legislation, such as a judicial proceeding, court order, or legal process served on us (e.g. for criminal procedures) or because of threats to public security, regulatory requirement, or in the context of investigations or bankruptcy. As a communications provider, we are required to retain certain communications-related data for law enforcement purposes and will be required to share that data with authorized law enforcement authorities upon their request. Also, if we are under an obligation to demonstrate compliance with relevant accounting, financial and tax legislation, your data can be shared with auditors and tax authorities for those purposes. Advertising partners that we might use as part of our marketing activities. More information is listed in our Cookie Policy along with an explanation of how to adjust your cookie settings when visiting our website. Merger and acquisition stakeholders as part of disclosure in the event of a merger, sale, or other asset transfer. Your information may be transferred as part of such a transaction, as permitted by law or contract.
We conduct our business operations globally, and sometimes we need to carry out international transfers of your personal data by providing your personal data to the parties specified in the section above. All international transfers are carried out while ensuring the confidentiality and security of your personal data and in line with the applicable privacy law. This might include specific technical, organisational, and contractual measures. For example, in relation to transfers of personal data outside the European Economic Area, we will complete and execute standard contractual clauses for data transfers where required.
At Infobip, we believe that security and privacy go hand in hand. In order to protect personal data collected and processed by us, we have therefore invested in the development, implementation, and constant improvement of a wide range of technical and organisational security measures. These measures have been implemented in accordance with ISO 27001:2013 standard requirements, and you can read more about them here. The list of our current and up-to-date certificates can be found here.
We take care to train all our staff in the field of privacy and security, starting from their first day in Infobip through the onboarding process and continuously throughout their stay at Infobip.
Before we engage a supplier, we check their security practices and alignment with the applicable privacy law. Once engaged, we continue to assess them on a regular basis.
We take care to train all our staff in the field of privacy and security, starting from their first day in Infobip through the onboarding process and continuously throughout their stay at Infobip.
Before we engage a supplier, we check their security practices and alignment with the applicable privacy law. Once engaged, we continue to assess them on a regular basis.
Depending on the applicable privacy law, you may have certain rights with respect to your personal data.
Where granted by the applicable privacy law, you have the right to:
Withdraw your consent to our processing of your personal data (to the extent such processing is based on your consent and consent is the only permissible basis for processing), without affecting the lawfulness of processing based on consent before its withdrawal
Request from us to access your personal data, which means requesting a copy of the personal data we hold about you
Ask us to rectify (correct) your personal data that you think is inaccurate and to complete your personal data that you think is incomplete
Ask us to erase your personal data in certain circumstances
Ask us to restrict the processing of your personal data in certain circumstances
If we process your personal data by automated means based on your consent or upon a contractual relation with you, you can exercise the right of data portability
If we process your personal data upon our legitimate interest, you have the right to object to the processing
If you want to object to the processing of your data for marketing purposes, you can do it at any time by using the unsubscribe link provided in our marketing communications
You may also have specific rights in exceptional cases when we may carry out automated decision-making operations, including profiling.
If you have any questions on how we use your personal data or if you wish to exercise a certain right or resolve a complaint regarding the processing of your personal data, you can contact our Data Protection Officer by sending an email to the following email address: data-protection-officer@infobip.com.
If applicable to you, you can lodge a complaint with the supervisory authority of the EU member state of your habitual residence, place of work, or place of the alleged infringement. If you want to file a complaint or contact the relevant data protection authority for any other reason, you may find contact details of EEA data protection authorities at https://edpb.europa.eu/about-edpb/board/members_en.
Where granted by the applicable privacy law, you have the right to:
Withdraw your consent to our processing of your personal data (to the extent such processing is based on your consent and consent is the only permissible basis for processing), without affecting the lawfulness of processing based on consent before its withdrawal
Request from us to access your personal data, which means requesting a copy of the personal data we hold about you
Ask us to rectify (correct) your personal data that you think is inaccurate and to complete your personal data that you think is incomplete
Ask us to erase your personal data in certain circumstances
Ask us to restrict the processing of your personal data in certain circumstances
If we process your personal data by automated means based on your consent or upon a contractual relation with you, you can exercise the right of data portability
If we process your personal data upon our legitimate interest, you have the right to object to the processing
If you want to object to the processing of your data for marketing purposes, you can do it at any time by using the unsubscribe link provided in our marketing communications
You may also have specific rights in exceptional cases when we may carry out automated decision-making operations, including profiling.
If you have any questions on how we use your personal data or if you wish to exercise a certain right or resolve a complaint regarding the processing of your personal data, you can contact our Data Protection Officer by sending an email to the following email address: data-protection-officer@infobip.com.
If applicable to you, you can lodge a complaint with the supervisory authority of the EU member state of your habitual residence, place of work, or place of the alleged infringement. If you want to file a complaint or contact the relevant data protection authority for any other reason, you may find contact details of EEA data protection authorities at https://edpb.europa.eu/about-edpb/board/members_en.
We take partially automated measurements that include human intervention in order to analyze the way users of our platform use the features and tools available (e.g. by tracking usage behavior inside our web interface) in order to give you recommendations to improve your performance (e.g. how to better access certain features).
Your personal data that has been collected based on your consent will be kept for a period specified in the consent. If you wish to withdraw your consent for the processing of your personal data for any purpose and to delete your data, you can do that at any time by sending an email to data-protection-officer@infobip.com. Regarding your personal data that is not subject to your consent, we will only keep it for as long as necessary to fulfill the purposes for which it was collected before making it non-identifiable (anonymous) or deleting it, as required by law.
Specific retention periods are listed under the respective activities in section 5 of this Privacy Notice. The retention periods listed are the standard default periods. In some cases, exceptions apply due to local laws related to law enforcement, tax, or other purposes. Additionally, if legal matters such as litigation, law enforcement requests, or government investigations require us to preserve records, including those containing personal information, for longer periods than listed in section 5, then we will delete the records in question when we are no longer legally obligated to retain them.
Specific retention periods are listed under the respective activities in section 5 of this Privacy Notice. The retention periods listed are the standard default periods. In some cases, exceptions apply due to local laws related to law enforcement, tax, or other purposes. Additionally, if legal matters such as litigation, law enforcement requests, or government investigations require us to preserve records, including those containing personal information, for longer periods than listed in section 5, then we will delete the records in question when we are no longer legally obligated to retain them.
Children under 16 cannot use our products and services as our customers. If we learn or are notified that it is the case, we will immediately take reasonable steps to delete that information from our records as quickly as possible. If you think a child under 16 is using our products or services as a customer, please contact us at data-protection-officer@infobip.com.
The most current version of this Privacy Notice will govern our practices for collecting, processing, and disclosing personal data. We will provide notice of any modifications on this page. You can always check the date of the last update at the beginning of this Privacy Notice.
Previous version is available HERE.
Previous version is available HERE.
1. Argentina
2. Brazil
3. Canada
4. Columbia
5. Egypt
6. India
7. Indonesia
8. Japan
9. Malaysia
10. Nigeria
11. Pakistan
12. Philippines
13. Saudi Arabia
14. Singapore
15. South Africa
16. Republic of Korea
17. Thailand
18. United Arab Emirates
19. United States
2. Brazil
3. Canada
4. Columbia
5. Egypt
6. India
7. Indonesia
8. Japan
9. Malaysia
10. Nigeria
11. Pakistan
12. Philippines
13. Saudi Arabia
14. Singapore
15. South Africa
16. Republic of Korea
17. Thailand
18. United Arab Emirates
19. United States
English – Privacy Notice
French – Déclaration de confidentialité
Indonesian – Pemberitahuan Privasi
Italian – Informativa sulla Privacy
Portuguese – Aviso de Privacidade
Spanish – Aviso de Privacidad
Malaysian – Notis Privasi
Thai – ประกาศเกี่ยวกับความเป็น
Japanese – プライバシー通知
Korean – 개인정보 보호정책
Chinese – 隱私權通知
*If you want to review first our simplified plain language overview of some of our key privacy practices, please see here.
French – Déclaration de confidentialité
Indonesian – Pemberitahuan Privasi
Italian – Informativa sulla Privacy
Portuguese – Aviso de Privacidade
Spanish – Aviso de Privacidad
Malaysian – Notis Privasi
Thai – ประกาศเกี่ยวกับความเป็น
Japanese – プライバシー通知
Korean – 개인정보 보호정책
Chinese – 隱私權通知
*If you want to review first our simplified plain language overview of some of our key privacy practices, please see here.